“Connecting the Golf Industry with Golf Technology Solutions”

Follow us on Twitter!

The SFGolfAdvisor.com Staff

Bradley H. Axon - Founding Consultant

At the age of 8, Bradley played his first round of golf at Overland Park Golf Club in his hometown of Overland Park, Kansas.  This event began a lifelong love affair with a game he turned into a profession.  A graduate of the University of Kansas (B.F.A. 2003), Bradley is an accomplished: Kansas Golf Association (KGA) & Kansas City Golf Association (KCGA) Junior Golfer, Junior World Optimist Player, Kansas State High School 6A Medalist, NJCAA Scholarship Athlete and PGA/PGM Professional Golfer.  

Bradley has worked in several golf industry positions over the last 19 years.  While a Club Professional for 7 years, Bradley served as a Professional Golfers Association (PGA) PGM Member Apprentice of both Midwest and South Florida PGA Sections.  Specializing in V-1 Video Instruction, Bradley served as Golf Instructor at Brookridge CC (now Brookridge Golf & Fitness) in Overland Park, KS; The Polo Club of Boca Raton in Boca Raton, FL; and Bay Point Resort in Panama City Beach, FL.  Bradley holds certifications from the USGA & PGA in Handicapping & Rules Administration and is also a certified Titleist Club-Fitter.  Bradley has also become a "Certified Personal Coach" with GolfTEC; having graduate from "GolfTEC University" in 2014.  From 2006 to 2011, Bradley served as Market Sales Manager for GolfNow.com, a subsidiary of Golf Channel. GolfNow.com is the Internet’s largest online reservations and revenue management platform where Bradley helped grow the company from a handful of participating golf courses in 2008 to more than 5,000 today. In 2010 more than one million golfers used the GolfNow.com service to book nearly five million rounds at participating courses.  During that time, Bradley worked with courses and course operators in: California; Nevada; Arizona; Florida; Nebraska; Missouri; and Kansas.  Recently, Bradley has worked with local/state golf associations to develop online technologies and assisted with several golf industry start-ups.  Bradley is a member of the Northern California Golf Association (NCGA) and former Board Member of First Tee of Oakland.  Bradley currently consults with several California based golf industry enterprises and developed a Case Study on Private Club Membership, at Mira Vista Golf & Country Club in El Cerrito, CA., in 2013. In 2014, Bradley joined Contra Costa Country Club to help market a $4.4M Robert Trent Jones Jr. (RTJII) golf course renovation.  Also in 2014, Bradley joined Cobra/Puma Golf to help market their products in the San Francisco/Bay and also serves as the Head Varisty Golf Coach for The Head-Royce School in Oakland,CA. In 2015, Bradley joined Initial Force A/S to assist the growth of their Swing Catalyst brand in the U.S.  Swing Catalyst provides innovative motion capture software and GRF measuring hardware devices for top golf instructors using "Bio Mechanic" teaching methods.  Initial Force A/S is headquartered in Trondheim, Norway.

Bradley continues to support San Francisco Bay Area First Tee Chapters and is a strong supporter of Youth On Course.  A frequent vendor and volunteer at some of the largest golf tournaments on the West Coast, Bradley has been involved with events such as:  2009-2011 Charles Schwab Cup Championships at Sonoma CC & Harding Park GC, 2010 U.S. Open at Pebble Beach Golf Links, 2012 U.S. Open at Olympic Club, 2010 CVS/LPGA Championship at Blackhawk CC, 2009-2012 WalMart/First Tee Open at Pebble Beach Golf Links, 2010-2012 Nationwide Stonebrae Championship at TPC Stonebrae, 2009 President's Cup Championship at Harding Park GC, and 2006-2009 FBR/Phoenix Waste Management Open at TPC Scottsdale

Contact Bradley at:  bradley@sfgolfadvisor.com

Kyle J. Archer, P.E. - Technology Director

As everyone who knows Kyle knows; Kyle truly loves this game. His Grandpa, Joe Roberts, loved it too. Grandpa Joe turned Kyle onto the game in 1984 and thus began a lifelong connection to golf.  Kyle hosts an annual golf tournament each year (JRM Link), in Joe's honor, to say "thanks" to the man that introduced him to this great game.

Kyle holds a B.S. & M.S. in Civil Engineering from The University of Kansas (1995/1997) and is a Professional Engineer.  Kyle specializes in: Microsoft:  ASP.NET, Access, Access VBA, Visual Basic, SQL Server and Expression Suite.  GIS:  Google Maps/Earth, MapInfo Professional, MapBasic, MapMarker API, MapX, MapXtreme.  Engineering:  AutoCad, AutoLISP, AutoCad VBA, Autodesk Map, Civil 3D, RISA 3D, Microstation and Geopak.

At present, Kyle also serves as Principal at EnGraph Software.  Kyle designed and built EnGraph's original suite of software products-assisting public transit.  Kyle manages four developers and three salespeople throughout numerous product cycles.  Their software is being used at over 40 sites throughout the country, providing service for more than 2M rides every year.  Kyle also held positions at Burns & McDonnell, KU School of Design & Construction Management, and KU School of Engineering.

Kyle holds awards/recognition from:  Pitney-Bowes MapInfo All-Star Award 2007; Existing Kansas Business of 2004 Award; Burns & McDonnell Extra Mile Award; Chi Epsilon District Award; Veatch Scholarship; Bradford & Ahrens Scholarships; International Delta Chi C” Award; KU Otto Schnellbacher Award; YFU/Allied-Signal Study Abroad Scholarship; Dean's List 1990-1997.  Kyle and his wife Mary call Shawnee Mission, KS. home.

Contact Kyle at:  kyle@sfgolfadvisor.com

Mack McConaha, PGA - PGA Professional & Industry Consultant

From the age of 5, Mack has been addicted to the game of golf.  This addiction lead Mack to a standout on his high school golf team in Salem, OH, to majoring in Professional Golf Management at Methodist College (now Methodist University) in Fayetteville, NC, to becoming a PGA Member in 2010.

Mack started working in the golf industry at the age of 15 as a caddie and bagroom attendant at the Salem Golf Club in Salem, OH.  Upon completion of his PAT (Player’s Ability Test) in 2001, Mack took a position as a First Assistant Golf Professional at The Oakwood Club in Cleveland Heights, OH from 2002 to 2003.  After spending two years in Cleveland, Mack decided it was time to head south and took a position as an Assistant Golf Professional at The Country Club of Naples in Naples, FL from 2003 to 2004.  From there, he became the Senior First Assistant Golf Professional at The Polo Club of Boca Raton in Boca Raton, FL from 2004 to 2012 where he was able to become the well rounded golf professional that he is today.  Mack decided after 8 years at The Polo Club to focus on his passion of teaching the game of golf.  Thus, he took a position at The Don Law Golf Academy in Boynton Beach, FL as the Director of Instruction at Cypress Creek Country Club from 2012 to 2013.  Most recently, Mack served as a Head Golf Professional at Flying B Golf Course in his hometown of Salem, OH for the 2013 season. 

Mack remains very involved and committed to the great game of golf.  He has served as a volunteer for many events, from the South Florida Junior PGA Tour, U.S. Kids Tours, and Kid’s Fitness Festivals for the Palm Beach Country Convention Center to name a few.  Mack has been fortunate to obtain many certifications along his journey.  Some of these certifications include:  Class A PGA (Professional Golfers’ Association) Membership, TPI (Titleist Performance Institute) Certified as a Level 2 Junior Coach and Level 2 Golf Instructor, U.S. Kids Certified Golf Instructor, and The First Tee Level 1 Coach.  Mack currenlty teaches at GolfTEC in Ohio and hosts "Minutes with Mack" series on golf instruction.

Contact Mack at:  mackmcconaha@pga.com  

SFGolfAdvisor.com continues to consult with hundreds of golf courses.  Below are just a few courses our SFGolfAdvsior.com staff have advised over the years: 


Adobe Creek, Airways, Ancil Hoffman, Arcadia, Bartley Cavanugh, Bayonet & Blackhorse, Bethel Island, Bidwell, Bing Maloney, Blue Rock Springs, Bodega Harbour, Bolado Park, Boulder Creek, Boundary Oak, Brentwood, Brookside, Callippe Preserve, Carmel Valley Ranch, Chardonnay, Cherry Island, Chester Washington, Chuck Corica, Cinnabar Hills, Cordova, Crystal Springs, Cypress Lakes, Darkhorse, David L. Baker, Deep Cliff, Deer Ridge, DeLaveaga, Delta View, Diablo Creek, Diablo Grande, Diablo Hills, Diamond Bar, Diamond Oaks, Discovery Bay Country Club, Dominguez Hills, Dublin Ranch, Eagle Ridge, Eagle Vines, Eldorado Park, Elkhorn CC, Emerald Hills, Empire Ranch, Forest Meadows, Foxtail, Franklin Canyon, Fremont Park, Fullerton, Gilroy, Greenhorn Creek, Green Tree, Half Moon Bay, Haggin Oaks, Heartwell, Hiddenbrooke, Hidden Valley Lake, La Contenta, Knollwood, Laguna Seca, Lake Chabot, La Mirada, Little River Inn, Lockeford Springs, Lone Tree, Los Lagos, Lost Canyons, Madera, Mare Island, Mariner's Point, Mather, Metropolitan, Micke Grove, Mira Vista Golf & Country Club, Mission Hills, Mission Trails, Monarch Bay, Monterey Pines, Morgan Creek, Mt. St. Helena, Napa at Kennedy Park, Northwood, Oakmont, Oakhurst, Pacific Grove Golf Links, Pajaro Valley, Paradise Knolls, Paradise Valley, Pasatiempo, Peacock Gap, Pheasant Run, Pleasanton, Plumas Pines, Poppy Hills, Poppy Ridge, Poplar Creek, Pruneridge, Rancho Canada, Rancho del Pueblo, Rancho San Joaquin, Rancho Solano, Recreation Park 9, Recreation Park 18, Ridge Creek, Ridgemark, Rio Vista, River Bend, River Park, Riverside, Riverwalk, Robinson Ranch, Roddy Ranch, Rooster Run, Royal Vista, Salinas Fairways, San Geronimo, San Juan Oaks, San Ramon, Santa Clara, Saticoy, Scholl Canyon, Sea Ranch, Seascape, Sequoyah Country Club, Shadow Lakes, Shoreline, Skywest, Spring Hills, Springtown, Spring Valley, Stonetree, Summitpointe, Sunol, Tecolote Canyon, The Bridges, The Presidio, The Ranch Golf Club, The Reserve, Tilden Park, TPC Harding Park, TPC Stonebrae, Tracy G&CC, Vintner's, Vista Valencia, Wente Vineyards, Westchester, Whittier Narrows, Wildhawk, Windsor, Willow Park, Yocha DeHe Golf Club, and Yorba Linda CC.


Aliante, Angel Park, Arroyo, Badlands, Bali Hai, Boulder City, Boulder Creek, Desert Pines, Desert Willow, Eagle Crest, Highland Falls, Legacy, Los Prados, Mountain Falls, Oasis Canyons, Oasis Palmer, Painted Desert, Palm Valley, Revere Concord, Revere Lexington, Rhodes Ranch, Royal Links, Siena, Stallion Mountain, Tuscany, and Wildhorse