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Email Marketing

There are many ways to transmit information to consumers these days.  Traditional media in the form of newspapers, magazines, TV, and signage are still the most common and viable outlet for promoting.  However, the most cost effective and direct way to reach your customer base is direct email marketing.  Using a collected list of emails (golf course facility email database) is the best way to promote campaigns and events at a golf course.  Course managers can send out email campaigns to customers for free using a standard email account, but there are more advanced services available that can add an interactive component with attractive designs to make the email campaign more effective.  

A few of the most common email/marketing vendors providing golf related options are: MailChimpCourse Trends (DSS/EZLinks), Constant Contact, Cybergolf,and 1-2-1 Marketing. These vendors differ only with regards technology, cost, and design.  Make sure you discuss your specific campaign needs and the costs associated with your partnership before moving forward.

For more information on which of these services might be right for your business, please contact us at bradley@sfgolfadvisor.com .